Maxxis UK becomes official sponsor of Velo29 Sportive Series
A division of the world’s largest bicycle tyre manufacturer, Maxxis UK, has officially signed a deal to sponsor Velo29 and its sporting events for the 2018 season. Maxxis Tyres UK will be the official tyre sponsor of each event, from the 50-mile, entry level Cheshire Cat sportive to the elite level, Klondike Grand Prix, which will form the opening round of the HSBC Spring Cup.
Maxxis Tyres UK will use the series as a platform to engage with the road cycling community to promote its extensive range of road cycling and gravel and adventure tyres, including the acclaimed tubeless ready, feather light, Padrone TR road race tyre and the Rambler gravel and adventure tyre.
Bicycle brand manager at Maxxis UK, Stephen Robinson will be attending select events, ready and open to provide support for riders. He comments: “Sponsorship plays a vital role in continuing to build on our success and Velo29 represents the perfect event partner to join forces with. There are immense synergies between our two organisations, with both companies dedicated to cyclists of all standards, nurturing grass roots, promoting raw talent and striving to be the best at what we do. We’ll be coming along to support at some events throughout the season, armed with plenty of invaluable information and advice that will help riders be the best they can be. We can’t wait to see all that Velo29 pulls out of the bag this year.”
For more information on Maxxis, please visit www.maxxis.co.uk.