Strade Shropshire sportive

Velo29 Events

Strade Shropshire Sportive

16 April 2023

HQ Shrewsbury FC, SY2 6ST

Get a FREE 2023 Series Jersey

2023 Series Jersey

New – Please collect rider packs from the HQ on your way to the start line.

In the week before the event from 10am Tuesday until 18:00 Thursday we need you to complete a Pre-Event Questionnaire and Book a Start Slot – ESSENTIAL please

No entries on the day.
Entries close on Sunday night 1 week before the event.

For any questions relating to Pre-Event Questionnaire, Time Slot Booking or rider packs, email


Rider Manual

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Get your rider times, free certificates and event images here.

A Beginner’s Guide to Sportive Riding

What to Expect in a Velo29 Sportive

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Strade Shropshire jersey

Primal Europe have produced some awesome event jerseys for the 2022 Sportive Series, order yours direct here from Primal.

Order in good time to have it before the event!

Strade Shropshire, another awesome new Sportive from Velo29 in 2022!

Strade means Streets in Italian and is a term often used in road Cycling, we think it’s a term fitting well with this new event.

Velo29 started largely in Yorkshire but since taking over the Cheshire Cat and following the huge success of the Tour of Lancashire we’ve been asked a lot to bring more North West events to the calendar, we think Strade Shropshire is an awesome addition!

Those who don’t know Velo29 Sportives will be blown away by the quality of route signage, the variety of food at the feeds (incl. award-winning pies!), the awesome ride support and most of all, the friendly atmosphere with every turn of the pedal!

The 3 new routes depart from Shrewsbury FC stadium and head South into the Shropshire Hills, an AONB. The short route at 37 miles has some challenges of its own, at over 3,000ft of vert, it’s no ride in the park! We enjoy The Stiperstones National Nature Reserve on both in and out sections of this stunning route!

Medium distance dips deep into the Shropshire Hills and at 68 miles and 5,387 ft of vert it’s a tough day out but the rewards in the roads and scenery are totally worth the effort.

Long is the BIG test and at over 100 miles and over 8,000ft of vert, it represents a challenge for any rider. We’ve done our best to make every mile a pleasure, never riding down a busy/ tedious road just to reach a money shot! Every turn of the pedals enjoys this stunning area!

Back at HQ, we’ve got an awesome custom medal as well as your free beer and BBQ hot sausage bun whilst you sit back and reflect upon a great day on the streets!

Series Jersey 2023

Book to ride 400km in any 2023 Sportives before the 30th Jan 2023 and receive this awesome Primal Europe LTD unique series jersey FREE!

Limited to 200 copies, this is the 11th year we have offered a jersey!

The 2023 jersey is the same cut as the previous jerseys, with the aero sleeves and new pocket design.
This quality of jersey retails at £65!

Stock will arrive in late February and be posted to you.
Available in: XS / S / M / L / XL / 2XL / 3XL.

If you think you qualify then click the link below, fill in the details and then we will post the jersey to you in time for York – Leeds – York.
You must have booked to ride 400km by 30th Jan 2023.

Please note: Qualifying bookings are non-refundable, however, you may transfer to another event.


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