Strade Shropshire sportive

Velo29 Events

Strade Shropshire Sportive

7 April 2024

HQ Shrewsbury FC, SY2 6ST


In the week before the event from 10am Tuesday until 18:00 Thursday we need you to complete a Pre-Event Questionnaire and book a time slot. ESSENTIAL please.

Please collect rider packs from the HQ on your way to the start line.


No entries on the day.

Entries close on Sunday night 1 week before the event.

For any questions relating to Pre-Event Questionnaire or Time Slot Booking email

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Get Yourself an awesome Event Jersey from our clothing partner Primal Europe

Order in good time so you’ve got it ready for the event day!

Get a FREE 2024 Series Jersey

2024 Series Jerseys from Velo29

Rider Manual

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Get your rider times, free certificates and event images here.

A Beginner’s Guide to Sportive Riding

What to Expect in a Velo29 Sportive

Strade Shropshire, another awesome new Sportive from Velo29 in 2022!

Strade means Streets in Italian and is a term often used in road Cycling, we think it’s a term fitting well with this new event.

Velo29 started largely in Yorkshire but since taking over the Cheshire Cat and following the huge success of the Tour of Lancashire we’ve been asked a lot to bring more North West events to the calendar, we think Strade Shropshire is an awesome addition!

Those who don’t know Velo29 Sportives will be blown away by the quality of route signage, the variety of food at the feeds (incl. award-winning pies!), the awesome ride support and most of all, the friendly atmosphere with every turn of the pedal!

The 3 new routes depart from Shrewsbury FC stadium and head South into the Shropshire Hills, an AONB. The short route at 37 miles has some challenges of its own, at over 3,000ft of vert, it’s no ride in the park! We enjoy The Stiperstones National Nature Reserve on both in and out sections of this stunning route!

Medium distance dips deep into the Shropshire Hills and at 68 miles and 5,387 ft of vert it’s a tough day out but the rewards in the roads and scenery are totally worth the effort.

Long is the BIG test and at over 100 miles and over 8,000ft of vert, it represents a challenge for any rider. We’ve done our best to make every mile a pleasure, never riding down a busy/ tedious road just to reach a money shot! Every turn of the pedals enjoys this stunning area!

Back at HQ, we’ve got an awesome custom medal as well as your free beer and BBQ hot sausage bun whilst you sit back and reflect upon a great day on the streets!

N.B. some of the roads encountered on Strade Shropshire are of a varied nature. The only way to exploe this wonderful part of the World is on the routes we use. In places we encounter some less than perfect roads. For the main the route is on good quality road surface but there are sections with pot holes, lose gravel, poor verges etc. This is of course dependant on recent weather.

Primal 2024 Series Jerseys

The 2024 Series Jersey is here!

Thanks to our clothing partner, Primal Europe Limited we have got 200 amazing jerseys FREE to anyone who rides 400km or more in any 2024 Velo29 Sportive.

Simply book your rides with us and then head over to this LINK to order your FREE jersey. You’ll need to pay for the postage when you order your jersey (£3.50). We’ll check you’ve got 400km booked and once the jerseys land with us (expected mid-Feb) we’ll get them posted.

1 jersey per rider, limited stocks, first come first served. Book early to avoid disappointment.

Your qualifying events cannot be refunded once the jersey has been posted to you (moving to another event might be possible).


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