Strade Shropshire sportive

Velo29 Events

Strade Shropshire Sportive

10 April 2022

HQ Shrewsbury FC, SY2 6ST

Get a free series jersey

2021 Series Jersey

Find out more

We post Timing Chips and Rider Numbers to you before the event.

In the week before the event from 10am Tuesday until 18:00 Thursday we need you to complete a Pre-Event Questionaire and Book a Start Slot – ESSENTIAL please

Pre-Event Questionaire & Start Slot Booking

No entries on the day.
Entries close on Sunday night 1 week before the event.

For any questions relating to Pre-Event Questionnaire, Time Slot Booking or missing Timing Chips, email


Enter Here

Rider Manual

View the manual

ride timing logo

Get your rider times, free certificates and event images here.

Visit ride timing

A Beginner’s Guide to Sportive Riding

View Beginner’s Guide

What to Expect in a Velo29 Sportive

Find Out What to Expect

Strade Shropshire, another awesome new Sportive from Velo29 in 2022!

Strade means Streets in Italian and is a term often used in road Cycling, we think it’s a term fitting well with this new event.

Velo29 started largely in Yorkshire but since taking over the Cheshire Cat and following the huge success of the Tour of Lancashire we’ve been asked a lot to bring more North West events to the calendar, we think Strade Shropshire is an awesome addition!

Those who don’t know Velo29 Sportives will be blown away by the quality of route signage, the variety of food at the feeds (incl. award-winning pies!), the awesome ride support and most of all, the friendly atmosphere with every turn of the pedal!

The 3 new routes depart from Shrewsbury FC stadium and head South into the Shropshire Hills, an AONB. The short route at 37 miles has some challenges of its own, at over 3,000ft of vert, it’s no ride in the park! We enjoy The Stiperstones National Nature Reserve on both in and out sections of this stunning route!

Medium distance dips deep into the Shropshire Hills and at 68 miles and 5,387 ft of vert it’s a tough day out but the rewards in the roads and scenery are totally worth the effort.

Long is the BIG test and at over 100 miles and over 8,000ft of vert, it represents a challenge for any rider. We’ve done our best to make every mile a pleasure, never riding down a busy/ tedious road just to reach a money shot! Every turn of the pedals enjoys this stunning area!

Back at HQ, we’ve got an awesome custom medal as well as your free beer and BBQ hot sausage bun whilst you sit back and reflect upon a great day on the streets!

2021 Series Jersey

Back for 2022

The Sportive Series Jersey!

Thanks to Primal Europe LTD we are able to offer you the series jersey for the 7th year running!

Limited to a run of 200, all you have to do is book to ride 400km with us in 2022 and we’ll send you a jersey!

Just book on the events as normal, in Feb 2022 we’ll get in touch and ask for your sizing. We’ll then post you a jersey at the end of Feb in time for York – Leeds – York!

*Daisy Chain and Return to Life Sportives are excluded from the points calculation.


Bott and Co logo light
High5 Sports Nutrition logo light
Revolution Cycle Coaching logo light